Category: Technology
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Letting Go of SEO and Writing for Engagement
For years, search engine optimisation (SEO) was a key consideration in my approach to blogging. Like many people, I optimised WordPress with metadata, lightweight themes, and SEO plugins. But as I transition from self-hosted WordPress to hosted Ghost, I find…
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AI and the End of Billable Hours
The public relations industry is undergoing a fundamental shift, driven by the rapid rise of AI-powered tools that automate and accelerate many core functions of agency work. In our recent FIR Interviews podcast, Steve Rubel – a pioneer in digital…
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Whatever Happened to Offline Blog Editors?
There was a time when blogging tools weren’t just about writing in a web browser. Fifteen years ago, the landscape of third-party blog editors was full of promise. Programs like Ecto, BlogJet, Qumana, and BlogDesk gave bloggers using the Windows…
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Can a PHEV Change my Mind about PHEVs?
In 2020, I bought a Toyota Corolla Excel self-charging hybrid hatchback – known today as a hybrid electric vehicle (HEV) – and it has been a delight to drive. The welcome attributes of this car, such as exceptional fuel economy,…
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Bluesky’s Growth Surge: A Social Media Phenomenon in Progress
Bluesky continues to impress as the social network’s user count reaches 30 million. This marks a significant leap from the platform’s already notable growth when I last wrote about Bluesky in November 2024. Then, it hit 20 million users following…